5 Compelling Reasons your Business Should be Listed in Online UK Business Directories
5 Compelling Reasons your Business Should be Listed in Online UK Business Directories
As a UK business going into 2017, if your business is not listed in an online UK business directory, you are already well behind the trend.
With the Internet becoming so popular amongst all demographics it is now easily the go-to for people when they need to search and request a service. It has been an amazing transformation of how we search for businesses in the last two decades.
If you are easily found online through UK business directories, searches will translate into leads. You have to be in to win and ensure that prospective customers are lead towards you and not your competition.
We provide five compelling reasons why your business should already be listed in online business directories.
- Paper is dead
The usefulness of old school paper directories is dead. The decline of these sorts of directories is a direct result of the increase of online business directories.
It is so much easier to list your product or service online. You can edit it, direct it specifically towards your target audience and promote it when necessary. It is a bit hard to be visible to your prospective customers if your advert is stuck inside the page of a hefty book that is only opened once or twice a year.
Furthermore, being in an online business directory can result in bringing steady traffic flow to your website. Customers can discover all about your business and take it a step further by simply clicking a button.
It is 2016; technology has changed the face of business. It is now rare to get a letter in the mail…. and even rarer to get out that hefty business directory to ring up your local service provider!
- Reputable online UK business directories increase your reach and make you more accessible
So many online business directories appear like spam and have a negative impact on your business. The adverse flow on effect of being listed on one of these directories is that your business can automatically be lumped in with the ineffectiveness of the directory itself.
No one wants to be searching for a local business on a directory that is full of unrelated advertising, pop ups and spam messages.
Make sure you do your research and list your services with a reputable online UK business directory. This will positively influence how prospective customers portray your business and also will increase your reach and make you readily accessible to your target market. Being on the right online business directories is the ideal platform to display your services.
- 80% of people are now using the Internet for their business searches
Seriously, if you are not on online UK business directories now, you are scraping the bottom of the barrel to get new prospective customers (the bottom 20% of that barrel to be exact).
With 80% of people using the Internet to make their business searches in 2016, if you are not on board now, you are already streets behind your competition.
You are missing out on gathering the attention of potential leads, gaining new customers and building new relationships, which ultimately affects your bottom line.
- You can go into specifics about your business online
Online UK business directories offer more than just a snapshot of what you do. They allow you to go into specific detail around your business, your areas of expertise, how customers can get in touch with you and where your stores are located. Furthermore, a link to your URL allows them to get in touch with you instantly and connect!
As your business develops and expands, you can adjust your business information accordingly to reflect your growth. A snapshot of your services in time such as a paper directory, a pamphlet or print advertisement does not allow for this sort of flexibility.
- Improve your visibility
Imagine you are driving late at night and there are two men standing in the middle of the road – one in a high visibility neon overcoat, and the other in a plain black jersey. Which man is easier to spot? Obviously, the man wearing high visibility clothing.
Being in online UK business directories helps you become the man in the high visibility clothing. Consumers are so present online and always reaching out for innovative products and services. If you are searchable across a multitude of platforms it is far easier for prospective customers to spot you and connect.
When you are visible, it improves the odds of forming new relationships with your clients, positively impacting on your bottom line.
Online business directories help you generate new leads. They are a fantastic way to stay ahead of your competition and become a revenue driver. Ultimately, being visible on reputable online business directories can help you stand out from the crowd.